Current:Home > ContactAdidas finally has a plan for its stockpile of Yeezy shoes -WealthRoots Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
Indexbit View
Date:2025-04-07 18:39:06
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (636)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- A Chinese military surveillance balloon is spotted in Taiwan Strait, island’s Defense Ministry says
- Prince Constantin of Liechtenstein Dies Unexpectedly at 51
- McDonald's plans to open roughly 10,000 new locations, with 50,000 worldwide by 2027
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Mexico City rattled by moderate 5.8 magnitude earthquake
- Matthew McConaughey's Reacts to Heartwarming Tribute From 15-Year-Old Son Levi
- As ties warm, Turkey’s president says Greece may be able to benefit from a Turkish power plant
- Sam Taylor
- Kerry Washington puts Hollywood on notice in speech: 'This is not a level playing field'
Ranking
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Demi Lovato Shares the Real Story Behind Her Special Relationship With Boyfriend Jutes
- Is Vicki Gunvalson Returning for Real Housewives of Orange County Season 18? She Says...
- 23andMe: Hackers accessed data of 6.9 million users. How did it happen?
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- After day of rest at climate summit, COP28 negotiators turn back to fossil fuels
- Jon Rahm bolts for LIV Golf in a stunning blow to the PGA Tour
- Is the US economy on track for a ‘soft landing’? Friday’s jobs report may offer clues
Recommendation
Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
The UNLV shooting victims have been identified. Here's what we know.
Israel faces mounting calls for new cease-fire in war with Hamas from U.N. and Israeli hostage families
Remember McDonald's snack wraps? Chain teases a new version − inspired by the McCrispy
Sonya Massey's father decries possible release of former deputy charged with her death
Voting rights groups push for answers from Mississippi election officials about ballot shortages
Six Palestinians are killed in the Israeli military’s latest West Bank raid, health officials say
The Surprising Reason Meryl Streep Almost Didn't Get Cast in The Devil Wears Prada