Current:Home > ContactChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -WealthRoots Academy
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-26 13:50:22
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (119)
Related
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- New Yorkers claimed $1 million prizes from past Powerball, Mega Millions drawings
- Horoscopes Today, October 16, 2023
- Tennessee court to decide if school shooting families can keep police records from public release
- See you latte: Starbucks plans to cut 30% of its menu
- Oasis frontman Liam Gallagher announces 'Definitely Maybe' album tour
- Czech government faces no-confidence vote in Parliament sought by populist ex-prime minister
- Georgia agency investigating fatal shoot by a deputy during a traffic stop
- North Carolina justices rule for restaurants in COVID
- Russia is sending more forces to an eastern Ukraine city after its assault slows, analysts say
Ranking
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Antonio Brown arrested in Florida over unpaid child support allegations
- Biden didn’t make Israeli-Palestinian talks a priority. Arab leaders say region now paying the price
- Here are the Top 10 most popular Halloween candies, according to Instacart
- Average rate on 30
- French prosecutor says alleged attacker in school stabbing declared allegiance to Islamic State
- How Christina Aguilera Really Feels About Britney Spears' Upcoming Memoir
- Wisconsin Senate to pass $2 billion income tax cut, reject Evers’ $1 billion workforce package
Recommendation
New data highlights 'achievement gap' for students in the US
Swedish security police arrests two suspected of unauthorized possession of secret information
'Specter of death' hangs over Gaza as aid groups wait for access, UN official says
New Mexico governor: state agencies must switch to all-electric vehicle fleet by the year 2035
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
Jada Pinkett Smith Reveals Why She and Will Smith Separated & More Bombshells From Her Book Worthy
UN Security Council meets to vote on rival Russian and Brazilian resolutions on Israel-Hamas war
Is the ivory-billed woodpecker officially extinct? Not yet, but these 21 animals are